SIRE awarded two silver international Anthem Awards

B05 SIRE Anthem awards 2500x1407

Utrecht, 15 February 2022 - SIRE’s Children in Poverty campaign ‘Let’s talk about that’ has been awarded twice in the very first Anthem Awards in New York. The campaign won silver in both Human & Civil Rights and Humanitarian Action & Services categories.

These new Awards were founded by the Webby Awards organisation and specifically target purpose & mission driven work of people, businesses, and organisations worldwide.

SIRE and Born05, an Ace agency, put their heart and soul into making the campaign. Watch the commercial here.

Lucy van der Helm, Director SIRE: “Child poverty is a serious injustice and with this campaign SIRE has put a spotlight on that. The fact that we not only touched the Netherlands with this beautiful campaign, but also the international jury of the Anthems, makes us extremely proud. It’s the brilliant result and crowning of all the people who selflessly put all their heart and soul into this campaign.”

Dennis van Vugt, Managing Director Born05: “You don’t make SIRE campaigns alone, you don’t make them for yourself and you don’t make them on the side. Last year, we fully lived for this topic to strike the right chord. Doing this we have achieved brilliant, tangible results. And it’s tremendous to see it appreciated on a global stage as well.”


AGENCY: Born05
PRODUCTION COMPANY: Cake Film & Photography
DIRECTORS: Ben Brand, Joey de Leeuw
PHOTOGRAPHY: Ivo van der Bent
CASTING: Moeder Anne
MUSIC: MassiveMusic
PR: De Wolven
LIGHT: Lux & Co, Lites
CAMERAS: Camera Rentals
RESEARCH: PanelWizard Direct

About SIRE
SIRE (Stichting Ideële Reclame) is an independent foundation which creates campaigns for important societal topics since 1967. SIRE wants to wake up people with their campaigns, to get them to think and encourage debate. With its campaigns SIRE wants to make society little bit better. All SIRE campaigns are established through the selfless cooperation of the communications industry.

About Born05
Born05 builds brands from the digital domain. The agency offers a unique combination of digital brand strategy, design, and creation (campaigns, content, experiences and platforms.) With a team of around 50 specialists Born05 works for clients like ASN Bank, Centraal Beheer, Greenchoice, JDE, KPN, Porsche and Videoland. Born05 is part of Ace.