Ace agency collective Born05, Glasnost & IM Lounge lead Easee brand introduction in the Benelux region
UTRECHT, January 6th 2022 – Ace agencies Born05, Glasnost and IM Lounge have started working for the Norwegian brand Easee, a producer of compact, powerful and safe charging robots for electrical vehicles. The agencies work together on a brand awareness campaign that will make Easee a well-known name in the Benelux.
Easee’s vision is ‘shaping the future of electricity’. Their first product is the Easee Loader which is suitable for use at home as well as at work. With this product Easee wants to accelerate the transformation to electrical driving. Their range of smart products changes and enhances the way we use electricity. The brand awareness campaign will therefore not only focus on the Easee product itself, but also needs to inform the public about ‘charging’ in general.
Digital Branding agency Born05 takes the lead in the development of the brand awareness campaign for Q1 of 2022. The responsibility for the corresponding PR strategy lies with Creative PR agency Glasnost and the media strategy will be determined by IM Lounge, together with the procurement of the international campaign.
Nicky Wiegmans – Marketing Specialist Benelux at Easee: “The cultural click between Easee and Ace is really good. We share the same vision and both commit to a better world, starting with improving yourself. The fact that Ace consists of multiple agencies, each with their own expertise, is ideal. We can’t wait to start this collaboration.”
Easee is a Norwegian developer and producer of chargers for electronic vehicles. Their Scandinavian design is resistant to even the hardest of weather conditions. Their chargers are equipped with a smart load balancing technique and a high security level. They are easy to use and operate with the Easee app and are suitable for both usage at home and work. Easee’s products are developed and produced in Norway. This means the production process is transparent, giving Easee the opportunity to minimize transport as much as possible, which results in emitting less CO2.
Born05 builds brands from the digital domain. The agency offers a unique combination of digital brand strategy, design, creation (campaigns, content, experiences and platforms) and brand management. A team of over 50 specialists work for clients such as ASN Bank, Centraal Beheer, Greenchoice, JDE, KPN, Porsche and Videoland. Born05 is part of Ace.
About IM Lounge
IM Lounge is a Media Performance agency. The agency develops data driven media strategies and takes care of media procurement. Their team of specialists takes care of sending out the right message to the right audience at the right time for clients such as Aldi, KWF, IG, WijzijnMIND and Signify. IM Lounge is part of Ace
Glasnost is a creative PR agency situated in Amsterdam and is part of Ace. We connect brands, people and cultures by creative PR. In 10 years, Glasnost has grown into the #1 earned thinking agency that created work with an impact for clients such as Google, VodafoneZiggo and Unilever. Glasnost (which means ‘openness’ in Russian) distinguishes itself from other PR agencies by their open and bold approach to communication issues and rallies for a stronger position of PR within the world of modern communication.
Ace is a new skool agency group and consists of the following agencies: Airborne, Blauw Gras, Born05, Fitzgerald, Glasnost, HERC, IM Lounge, Label A, Newborn and Off The Record. The group continuously works on a completely integrated service for brands who want to have relevant contact with their audience throughout all contact points. About 300 employees work for Ace from offices in Amsterdam, Rotterdam and Utrecht. The group works for KLM, Hartstichting, 538, Pon, Samsung, Unilever and YoungCapital.